Whether it’s on our mobiles or via smart speakers in our homes, voice search and virtual assistants provide us with a quick and convenient way of asking questions, making online purchases, and streaming content. By 2020, voice searches are expected to account for half of all online queries. According to Falcon, one in five searches are now done via voice and, as of last year, 41% of adults conducted at least one voice search per day. Voice search through the likes of the aforementioned virtual assistants has already become commonplace in our everyday lives. Okay, so this question might be a little too complex for Siri - and OK Google, Alexa, and Cortana - but it’s clear that brands really need to start paying attention to voice.Īs Adweek discusses, the voice recognition market will be worth $601m by 2019 and, by 2022, voice commerce is set to be a $40bn industry.īut the impact of voice is already being felt today.
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